I got to record an episode of the Backcountry Marketing Podcast and I am really excited to share it (even if I’m slightly horrified by how much I apparently touch my face on calls).
I talked with Cole Heilborn about Yeti, Patagonia, YouTube, Meta, Gear Patrol, Twitter, Hodinkee, Substack, why and how there’s always a home for good content (no matter how long it is), and why I think publishers are uniquely positioned to take advantage of our shifting sentiments about social media.
You can watch the video below, or just listen to it on Spotify and Apple Podcasts.
Here’s the full episode:
And if you do listen, hit me up and please let me know what you think. What did I get wrong? This is a really crazy/dynamic/interesting time to be making content and I’m curious how you’re approaching it.
Back to less self-promotional material next week.
Thanks,
John
Do you want help developing a creative strategy for your brand, producing content that stands out and gets shared, or just want to talk shop? Hit me up.