Legacy is the Moat

How old stars stay on top, and why new ones struggle to break through.

Ness is about making and thinking about content strategy, storytelling, and the creative life. It’s free for now. Someday, it will earn its keep. To support this project, please consider subscribing.

Old Media, Old Icons, Same Old Orbit

There’s this idea that’s been rattling around my mind for a few months, and it bubbled up again once I started seeing al…